My brother, Bruce Burrell, started being Santa Clause after he was in a theater production with his son where he was the Ghost of Christmas Past in a production of Scrooge.  Everyone liked the look, so he started playing Santa at holiday parties to make children happy.  He is exceptionally good at it.  Then, he was Santa on morning television shows, Santa in a Haines commercial and now Santa in the Mercedes Benz commercial for Christmas.  This morning I saw the commercial for the first time on NBC.  So, when you see Santa pull the huge lever to swap the sleigh for a red Mercedes coupe, the guy with the white hair and beard is my brother.  What fun!