From Tim Burrell: I started as a Realtor 27 years ago, when every Realtor tried to be everything to the clients. You prospected for clients, showed them homes or listed their home, handled advertising, held open houses, wrote up offers, negotiated, got papers signed, handled the details from contract to closing, went to inspections, took care of the follow up paperwork, handled the termite work, dealt with the closing attorney, did the walk through, attended the closing, and did everything else, even cleaning the house when necessary. No one knew any better. There was a lot less to do, as the Multiple Listing Service was a book with one picture, there was no Internet with virtual tours, and no one communicated by email, text message and podcast, there wasn't voice mail so you called until you connected, the sales contract was two pages long and there was almost never any problems or litigation after a sale. Clients had to wait for me to finish one task before I could help with their needs.
My Team now has eight members. Each one is a specialist, and expert at what they do. I list and sell homes, representing Sellers. Liz helps with the listings, doing a great deal of the graphics, Internet marketing, trips to the houses and follow up. Anthony, Danyelle, Suzanne and Mary represent Buyers, helping them to buy homes. Melanie handles the sales for our buyers and sellers from the point that contracts are signed until the sale is closed. Each one of us provides much more service, as the checklists for each specialized job is longer than my original checklist for an entire transaction. The clients are much happier, as there is a lot more "manpower" providing more service more quickly. If I do not answer an email within a couple hours, my clients wonder what happened. Most replies to email come back from me in minutes. If I do not return a call the same day, I have told my clients there are two possibilities (1) I did not get the message or (2) I died.
No one person has the range of talents to do all these jobs as well as our specialists, even if they had the time. My personality is dramatically different from Melanie's. She loves to pay attention to detail, make lists and check off each item as it is accomplished. I prefer the big picture, developing the strategies and negotiating my way through the issues. She is perfect for the detail from contract to closing, while I would not do as well multi-tasking all the details. I am better at developing the strategies to get a home sold and negotiating everything until the concepts are set in place to get an agreement. Each of us is doing what we do best, and the client gets a better result because we are the right person for that portion of the job.
An easier way to understand this is to relate it to baseball. The pitcher has different talents from the catcher. The first baseman would not be the best center fielder. This analogy makes it easy to understand the difference between our Team and a solo agent who tries to do everything alone. We have an entier Team to cover all the bases, right field, center field, left field, pitching and catching. The solo agent tries to have one person cover the entire field and play all the positions. No one agent can provide the level of coverage, service and protection of our Team.
It is a great deal more expensive to provide a Team than to be a solo agent. Yet, we get the benefit of repeat clients and new clients who are referred by our past clients. Also, we love the thank you notes, letters and emails. While it costs a lot more, it provides a lot more, and the business grows because of the additional service. You have seen my other posts about discount real estate firms, and they are a choice for some consumers. Some consumers would ask their General Practitioner Doctor to do a heart transplant if it saved them money. I want a heart transplant specialist, along with the Team that the specialist has trained. If you are a person who enjoys full service, the security that goes with it, and the higher level of success in your purchase or sale, you would prefer being represented by a complete Team.